SEO Report - Impulse Vibes

May 13, 2025 - June 13, 2025

Period Summary

During this period, we completed a comprehensive Next.js application optimization, significantly improving site security and modernization. We launched a new content strategy featuring adventure experiences and water sports activities, and enhanced mobile responsiveness to showcase Impulse Vibes' boat, car, and pontoon experiences in the Dallas area.

Key Highlights:

  • Complete Next.js dependencies update for enhanced security
  • Improved mobile experience for booking and navigation
  • Launch of adventure and water sports content strategy
  • 32.8% increase in organic click-through rates
  • 7.9% reduction in bounce rate with improved user engagement

Website Changes

Complete Next.js Dependencies Update

Updated all dependencies to their latest versions, improving site security, performance and functionality for better user experience.

Mobile Experience Optimization

Enhanced mobile responsiveness and touch interactions for boat and pontoon booking forms, improving user experience on mobile devices.

Experience Content Strategy Launch

Started creating content about water sports, boat rentals, car experiences and adventure packages in Dallas area, to be published throughout the month.

Experience Gallery Optimization

Added and optimized high-quality images for 5 new experience packages including detailed views of boats, pontoons and luxury cars.

Planes Futuros

Adventure Content Development

Alta

Continue creating and publishing content about water sports, boat safety, pontoon experiences and luxury car adventures in the Dallas area.

Monthly

Experience Video Marketing Optimization

Media

Analyze performance of experience showcase videos and adjust strategy based on conversion results and user engagement metrics.

Q1 2025

Next.js Security & Performance Monitoring

Alta

Maintain continuous monitoring of dependency updates and security measures to ensure optimal performance for booking systems.

Ongoing

Search Visibility

Impressions

2,147+13.5%

Average Position

18.7+12.2%

Organic Clicks

89+32.8%

CTR

4.1%+17.1%

User Engagement

Session Duration

2m 18s+23.2%

Pages per Session

2.4+14.3%

Bounce Rate

58%-7.9%

Returning Users

19%+18.8%

Keyword Rankings

boat rentals dallas texas1,200 búsquedas/mes
#24(anterior: #31)
pontoon rentals lake dallas890 búsquedas/mes
#18(anterior: #27)
experience packages dallas650 búsquedas/mes
#29(anterior: #35)
luxury car experiences texas480 búsquedas/mes
#32(anterior: #38)
water sports dallas fort worth720 búsquedas/mes
#26(anterior: #33)
adventure experiences near dallas580 búsquedas/mes
#34(anterior: #41)

Technical Performance

Core Web Vitals
87/100Good
Mobile Speed
76/100Fair
Desktop Speed
84/100Good
Indexability
95/100Excellent